"Wahlburgers" goes behind the scenes of one of Boston's most well-known families, the Wahlbergs. Brothers Mark, Donnie and Paul join forces to embark on a hometown-based business venture, a hamburger restaurant that touts the family name. An homage to their humble beginnings, the restaurant is home base for the gang from the old neighborhood, including Mark's sidekicks, the real Johnny "Drama" and Henry "Nacho" Laun, Paul's trusty assistant Kari Burke and of course, the matriarch of the Wahlberg family, their spirited mother Alma.
Paul cooks for the prestigious Taste of the Derby but his brothers tag along so they can bet the Kentucky Derby. Mark travels to Air Jordan headquarters to develop a Wahlburgers shoe.
Mark sets up Paul on a London tour with ’80s pop star Rick Astley. Donnie gets cooking tips from Alma.
In the fifth season premiere, Mark suggests Johnny Drama make a music video to advance his career and enlists music mogul Sean "P. Diddy" Combs and movie director Peter Berg to help.
Donnie needs a hand after he promises to bring Wahlburgers to his ``Blue Bloods'' co-star Marisa Ramirez and the rest of the TV series' cast and crew; Mark sends Paul to Costa Rica for a much-needed vacation.
Donnie surprises Alma and the rest of the New Kids on the Block parents with a party bus for their Boston concert; Paul flies to Los Angeles to meet a billionaire investor looking to open up Wahlburgers throughout the Middle East.
Paul visits Mark in France, where he tours Paris and gets the opportunity to prove that his cooking skills are as good as those of any French chef.
Prankster Mark gets a taste of his own medicine when he plays golf against Masters Champion Bubba Watson; Alma, Bob and Brandon visit the former hospital where Alma use to work as a nurse.
Champion racer Dale Earnhardt Jr. invites Mark to a NASCAR event in New Hampshire; Paul and Bob deliver Wahlburgers to NASCAR drivers Greg Biffle and Ricky Stenhouse Jr.; Brandon flies out to Chicago for a singing lesson with Donnie.
Mark travels to Philadelphia to host the Festival of Families celebration honoring Pope Francis; Brandon gets his first chance to join the poker game at the Wahlberg family reunion.
Mark, Donnie and Paul have big plans for Wahlburgers' ever-expanding burger empire. Chef Paul is working on getting the right equipment and their burger times down in order to step in the fast food market with their "Express Model," and Donnie risks a personal mission to open a Wahlburgers in his home town of St. Charles. Meanwhile, the brothers disagree on the packaging of their own brand of retail beef, a financial risk that puts real world business pressure on the family like never before.
The plan for global expansion continues as the Wahlberg brothers plan to break ground on a new Wahlburgers in their very own hometown of Dorchester. Chef Paul continues to work on the "Express Model" and thinks it's ready to do a test run at the Dorchester groundbreaking. But tensions reach an all-time high, when Donnie finds out that Paul made an executive decision on the Wahlburgers beef packaging without the brother's input. And Alma finally starts her memoir...again.
Paul is caught off guard when he is selected by Mark to be the pitch man for a huge business partnership and feels that Mark is pushing the Express Model too fast for his comfort. In an initiative to bring Wahlburgers out of the "indulgence" category and into a healthier market, Mark, Donnie and Paul are out promoting the newest menu item, The Impossible Burger. Meanwhile, Alma dons her green hard hat and takes charge in her new role of foreman at the Wahlburgers Dorchester construction site.
Mark is hosting an NBA All-Star weekend party at their newest addition, Wahlburgers-Sunset. Here, Mark auditions a new technology that allows the brothers to virtually pop-up at any Wahlburgers location from anywhere in the world; connecting them even more with their fans and customers. But, this tech may not be ready for prime time. At the same time, Jenny and Alma hit the town and have a girl's night out while attending Jenny's Blondie's signing. And, Paul continues to crack the code on the Express Model by fine tuning his perfect four-minute burger.
For over a year Mark has been trying to make a deal to put Wahlburgers in Bass Pro Shops. To show CEO Johnny Morris that the boys from Boston can serve the Bass Pro customers, Paul heads to Big Cedar lodge where he gets a crash course in what being an outdoorsman is all about. But will it be enough to close the deal? Alma gets creative, and a little bit wild making a signature Mother's Day cupcake for the restaurants. And when Donnie meets a Wahlburgers server who has big dreams of becoming a musician, it reminds Donnie that he owes his career to someone else's generosity, and this is his chance to pay it forward.
The new Wahlburgers in Pittsburgh is facing a unique challenge where their sports team rivalries have put a dent in the restaurant's success. Paul and Donnie fly out to try to build a bridge with the community by diving in to the Pittsburgh culture in hopes of infusing that flavor in to this store. Meanwhile, Mark is building his own boardwalk empire by opening a Wahlburgers inside an Atlantic City casino before he heads out to join his brothers at the giant Pittsburgh VIP event. Will the city embrace these Boston boys or send them packing?
As Mark arrives for the VIP party celebrating the opening of the newest Wahlburgers in Taylor, Michigan, a freak ice storm knocks the power out, and threatens to derail the festivities. Paul gives the CVAP the ultimate real-world test on baseball season's opening day, at the Fenway location. And after many months of being closed, Donnie makes it his personal mission to reopen the Coney Island Wahlburgers.
Over 15,000 fans greet Mark, Donnie and Paul at the largest grand opening in Wahlburger's history--inside the infamous Mall of America. While there, the brothers discuss the future of Wahlburgers where Mark and Donnie try to convince Paul on expanding their product line, "Wahlburgers at Home."
Mark strikes a deal that will put Wahlburgers on military bases both home and abroad; Donnie learns about his local town's culture in order to gain the St. Charles City Council's approval to build his own Wahlburgers.
Mark, Donnie and Paul all converge in Houston in hopes of another New England Patriots championship. While Mark and his kids take on NFL Pro Bowler Travis Kelce, Donnie convinces Paul to join him on Jenny’s radio show.
Donnie invites food critic and internet sensation Day’m Drops to Wahlburgers to help convince Paul to change up the fries. Alma enlists the help of Johnny Drama to teach her golf so she can spend more time with Mark.
Mark invites Alma to be his red carpet date for the Boston premiere of “Patriot’s Day.” Meanwhile, Paul visits the Las Vegas Wahlburgers where new neighbor and country music legend John Rich proposes a delicious business partnership.
Donnie’s trip to the grand opening of the second Orlando Wahlburgers is diverted when N*SYNC’s Joey Fatone seeks his restaurateur advice for his new hot dog joint, Fat One’s. Back in Massachusetts, Paul enlists the help of a secret diner to test out the food and service at the Lynnfield Wahlburgers.
As Paul visits potential San Francisco locations, he discovers a meatless patty that he wants to put on the menu. Paul delivers the burger to Mark for the ultimate taste test. In Chicago, Donnie asks Danny Wood to help him convince the rest of the New Kids to incorporate Wahlburgers gear on their upcoming tour.
With Wahlburgers on the verge of closing a deal to open hundreds of locations in the Asia Pacific, Mark gives Paul the final say in testing the relationship of this new partnership. Donnie, unable to make the event announcing the deal, prepares his video speech. Meanwhile, Alma learns she’s going to be a grandmother again but from an unlikely source.
Mark embarks on a packed business trip across the U.S. that includes an opportunity to create the first Wahlburgers action figure. While Paul is traveling with Mark, Alma secretly hires her best friend as the newest Alma Nove hostess.
In Nashville on tour with NKOTB, Donnie scouts a potential location with Joey MacIntyre and N*SYNC’s Chris Kirkpatrick where they join up with country music star John Rich. Donnie recruits Big & Rich to perform at the New Kids concert that night. Back in Hingham, Paul helps a veteran from the Wounded Warrior Project recover his passion for cooking.
When the New Kids on the Block World Tour stops in Philadelphia, Donnie visits the new Wahlburgers location with his son Elijah and his friends. Donnie and Elijah commandeer the Wahlburgers food truck and drive it to the concert venue. Back in Boston, some loyal patrons ask Paul if they can have their wedding at Wahlburgers. Meanwhile in Los Angeles, Mark attempts to close a business deal to bring Wahlburgers to new locations in the Midwest.
When Mark attends the VIP party at the Las Vegas Wahlburgers, Paul enlists guests Penn and Teller to make the event magical. Meanwhile in Hingham, Donnie suggests that Alma cook a meal as a way of introducing herself to all the new Wahlburgers corporate employees.
Donnie helps Jenny do test marketing for her new vodka at the Vegas Wahlburgers. As a surprise, Donnie enlists Boys II Men to test the flavors. In Rome, Mark gets a delicious surprise birthday present from his business partner while traveling in Italy.
As Mark negotiates a deal to put Wahlburgers into Bass Pro locations, he puts Alma to work there as a greeter. Meanwhile, Paul offers his brother Arthur to babysit his newest nephew.
In this unprecedented episode, Mark gives TV viewers unique and intimate access into a day of his life as he attends the grand opening of the Cleveland Wahlburgers. Meanwhile, back in Boston, Paul guides the audience through a day in his life as he deals with the reality of a health scare.
Donnie puts a ballot box in Wahlburgers so customers can vote on who they think Alma's favorite son is. Alma tries to put a stop to it when Donnie and Bob's campaigning gets out of control. At Pebble Beach, California, Mark and Bubba Watson team up to compete in the AT&T Pro Am and in an effort to psych out the competition, Mark recruits his friends to help get in the heads of Justin Timberlake, Jason Day, Jim Harbaugh and other golfers.
While Mark and Paul are in Orlando for the Grand Opening of the first Wahlburgers in Florida, they squeeze in a competitive game of mini golf with Paul's kids. When Paul is forced to leave the game early, Mark finds a way to declare a winner before the day is done. Meanwhile back in Boston, Alma gets cast in a local furniture store commercial and goes to Donnie for advice.
Donnie hosts a charity poker tournament for Mark's Youth Foundation and ups the ante when he gets Paul, Bob, and Jim to make a side bet on who will be the last Wahlberg remaining in the competition. At the same time, Mark lets Alma take his daughters Ella and Grace out for a girls day of shopping and makeovers.
After scouting the new Wahlburgers Dorchester location, Paul, Bob and Alma visit the old house Alma and some of the kids moved into after her divorce from their dad. Meanwhile, Brandon is taken with with creating a Wahlburgers calendar for Alma featuring Donnie and the rest of the family.
Mark brings his friend Sexy Kenny, an outspoken hibachi chef, to Hingham and forces Paul to hire him at Wahlburgers much to Paul's dismay. Across the street, Donnie teaches Alma how to bartend in his own special way.
Mark and Paul head to L.A. to visit a new location and Paul cooks a special meal for Mark and his wife at the restaurant where they met. Also: Donnie invites Alma to do an interview with Entertainment Tonight for Mother's Day.
Paul meets with an ad agency on Donnie's suggestion to start an ad campaign and Mark checks in on the Las Vegas location.